Specifications Overview

 Instafoods can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI.

Whether it's standard IAB placements or innovative custom solutions, Instafoods is the place to help you create a compelling and rich ad experience for consumers.


General Guidelines:

  • Functionality: Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious. Where applicable, the method of expansion and un-expansion must be the same. (i.e., click-to-initiate and click-to-close OR roll over-to-initiate and roll off-to-close). Instafoods strongly recommends and prefers 'click to initiate', however, will accept roll over/roll off on pages other than the Instafoods home page pending siteapproval.

  • Close Button: A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, billboard, pushdown and expandable banner ads initiated by a user'sclick.

Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. The ad, including “CLOSE X” button, may not cover core page navigation or other ads.

  • Audio and Video: No host-initiated audio is permitted on Instafoods Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video File Size is a maximum of 2.5 MB and maximum frame rate is 18FPS.